Angstrom

Through VectorDAO, I collaborated with Paradigm-backed Sorella Labs to brand Angstrom, their revolutionary decentralized exchange. Named after the scientific unit of nano-measurement, the brand needed to feel not just academic, but futuristic as well. More Dune than Blade Runner. So we anchored Angstrom's visual language in scientific illustration and retro-futurism, eschewing crypto's typical mix of memes and hypersaturation, to create a brand feels more like an MIT research lab than a DeFi protocol. The result is sophisticated and tactile, standing apart in the crypto space and beyond.