Nuha

Screen time begins almost from birth these days – a reality that's prompted Nuha to reimagine how children engage with technology.

They're bringing magic back into play with enchanting products like their flagship interactive talking bear, Teddy.

Nuha challenged us to craft a brand that evokes nostalgia, wonder, soul, and sagacity. One that speaks to modern parents and discerning adults who believe technology can still kindle curiosity and create connection.

For the creative direction, we experimented extensively with Midjourney to achieve a unique illustration style. It needed to be playful, nostalgic, warm...and a bit luxurious. Like a sketchbook you might find on a charming little bistro table in a French coastal town.

After establishing a consistent style and characters, I added hand-drawn details with a stylus to capture that magical moment when a coloring book starts coming to life.

This versatile artwork brings warmth to everything from the website, to investor materials, to packaging, books, and much more.

These are some of my favorites.

Look closely and you'll spot Teddy's ear playfully peeking out from the 'n'. Some might say it's a tiny detail – one that took many iterations to perfect – but how could you pass up an opportunity like this?