Portal

2022 – 2023

Soup to Nuts

For Portal, an emerging crypto company building enterprise-grade infrastructure, I built their visual identity, marketing website, and mobile & web app experiences.

The goal was to create a distinct, trustworthy, human-centered brand that stands out in the crypto space flooded with neon aesthetics.

Our creative north star was the idea of a guiding light, Portal’s role for newcomers to crypto and Web3.

Cycling through Portal logos
Hero section of the Portal website on a Macbook Pro screen
An ad mockup in a subway car
UI design for the Portal Platform page on the marketing site
Portal business card mockup
Website section detail, describing the ease of implementing Portal
Two mockups for Portal poster ads
Illustration demonstrating how Portal's fraud detection works to screen transactions
A selection of mockups from Portal's white-labelable mobile app
Portal ad in a subway station
Design for the Logs tab within the Portal web app

Credits

Core Team

Alex Brands – Strategy, Raj Parekh – CEO + Co-founder