For Portal, an emerging crypto company building enterprise-grade infrastructure, I built their visual identity, marketing website, and mobile & web app experiences.
The goal was to create a distinct, trustworthy, human-centered brand that stands out in the crypto space flooded with neon aesthetics.
Our creative north star was the idea of a guiding light, Portal’s role for newcomers to crypto and Web3.
Alex Brands – Strategy, Raj Parekh – CEO + Co-founder